We headed to the conference space, to be greeted by Disney president Meg Crofton, who spoke of Disney wanting to create memories and memorable experiences for guests, rather than thinking of themselves as a hotel/theme park business.
We also got to hear Matt Jacobson, Head of Marketing for Facebook, give an informal and informative talk about managing your personal and professional accounts, certainly helpful for bloggers. He stressed that it is great to separate your blog page from your personal page, and not to feel the need to "friend" anyone who asks. I'm working on organizing my two accounts, and keeping my personal page, well, personal.
He encouraged bloggers to:
- Import blog posts onto a Facebook page for your blog
- Integrate social plug-ins on Facebook
- Advertise to target new moms and build your blog or business
- Use insight tools and analytics to understand your audience (I'm not so good at this part)
Following another delicious meal, we listened to Chris Brogan, president of Human Business Works, New York Times best-selling author and consultant. I liked how informal, witty and snarky he was. You can view some of his talk in the videos below.
He also said to limit what is said on your "outposts", like Facebook and Twitter, meaning don't repeat things in all places. It makes readers unfollow you in those places, when you just repeat/post there when they've already seen it elsewhere. Create some mystery, and let those outposts bring readers back to your home base (ie. your blog).
There were some other pertinent announcements, like the big Star Wars Weekend in May (sooo wish I could get there for that--how fun!). Check out Minnie Mouse in the Princess Leia outfit below.
Savings Lifestyle--and she got to enjoy it without kids!
The day ended with a family dance party held on the track area of the Lights, Motors, Action! Stunt Show, where we were wined and dined to the sounds of Jake and the Neverland Pirates, Disney Junior's newest show.
Disclosure: I paid a fee to attend the conference. Hotel accommodations during the conference were included in the fee, as were Park tickets, selected meals and freebies in our conference totes. All opinions are my own.