When I heard that my blog friend Jessica and her husband Jordan too the plunge (pun totally intended, French Press lovers) and started a coffee roasting business, I was excited for them. Like caffeine-high excited. What a great way to make a livelihood and a way to wake up to the world, both literally and figuratively.
They call their business, Avodah Coffee which is not just a personal business venture for their family, but also a charitable endeavor.
The word Avodah is Hebrew, and describes action that is simultaneously work, worship and service. It means that the work we do is more than a job – that bringing the awesome to our customers is about serving you, the farmers who grow the coffee, and those who benefit from the organizations we support. All this combines under a lifestyle of Avodah, through which all we do becomes an offering. When you see Avodah, you know you’re getting great coffee with a great purpose.
I feel a bit lowly just sitting around here, savoring the world but not saving it. But at least I can do my part and buy some of their brew.
So how does it taste? Really, really good. Jessica sent me the Mocha Java and the Avodah Blend, and I made some time to try both of them in one day (it was a double-caffeine sort of day).
The Avodah Blend was our after-lunch treat. It's not quite as strong as the Mocha Java, but just as tasty. It seems more of a breakfast blend to me than a french roast (try their Meet the Deadline for that). We found both coffees to be very sensual, in that they stimulated our senses with their thick smells, the shiny look and feel of the beans, and of course their smooth tastes.
I'm impressed that Avodah's coffee not only supports charitable work, but is priced reasonably ($8.50/12 oz. bag) in order for regular folks and families to afford it. I'm more impressed with this business at every turn and hope to support it however I can. I hope you will too!
Facebook, Twitter, Pinterest, and even their own blog.
WIN IT!One lucky reader will win a 12 oz. bag of Avodah Coffee. Winner picks the blend. Enter via Rafflecopter below:
a Rafflecopter giveaway
Disclosure: I received samples of coffee for review purposes. All opinions are my own.